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Welcome to
Upstyle

OUR

STORY

Hometalk, Inc. is a family of DIY lifestyle brands, spanning the home & garden, food, and fashion verticals, reaching tens of millions of people each month.

We founded Hometalk in 2011, originally as a destination for people doing home improvement projects to easily access information. Our vision was for contractors and homeowners to use the platform to share projects, knowledge, ideas, and experiences, thereby creating more transparency in the home improvement industry and helping people save time, money and frustration.

Within a few short years, it became clear to us that Hometalk’s appeal was not in learning about what contractors could do for you, but what you could do yourself!  Today, Hometalk, Inc. is a family of DIY lifestyle brands and the world’s largest DIY community, spanning the home & garden, food, and fashion verticals, reaching tens of millions of people each month.

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Our mission is

to empower people to create!

OUR

MISSION

We collaborate with the world’s top DIY influencers to bring people endless ideas, tutorials, solutions, and resources that are creative, innovative and accessible to all! In a nutshell, we want you to create things you love that bring you joy, individuality, and fulfillment.

OUR

STORY

Hometalk, Inc. is a family of DIY lifestyle brands, spanning the home & garden, food, and fashion verticals, reaching tens of millions of people each month.

We founded Hometalk in 2011, originally as a destination for people doing home improvement projects to easily access information. Our vision was for contractors and homeowners to use the platform to share projects, knowledge, ideas, and experiences, thereby creating more transparency in the home improvement industry and helping people save time, money and frustration.

Within a few short years, it became clear to us that Hometalk’s appeal was not in learning about what contractors could do for you, but what you could do yourself!  Today, Hometalk, Inc. is a family of DIY lifestyle brands and the world’s largest DIY community, spanning the home & garden, food, and fashion verticals, reaching tens of millions of people each month.

shutterstock_1711927693.jpg

Our mission is

to empower people to create!

OUR

MISSION

We collaborate with the world’s top DIY influencers to bring people endless ideas, tutorials, solutions, and resources that are creative, innovative and accessible to all! In a nutshell, we want you to create things you love that bring you joy, individuality, and fulfillment.

OUR BRANDS

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A DIY home & garden site bringing you endless ideas you can do to create a home you love!

More about Hometalk

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A food & recipe site for anyone wanting to broaden their palate and add new favorites to their dinner rotation that are delicious and doable!

More about Foodtalk

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A DIY fashion site that inspires and teaches you to style, upcycle, and sew clothing you love to wear and that will make you look good, and feel gorgeous!

More about Upstyle

Our Community By The Numbers

Our Community By The Numbers

21 million members

5,000 influencers (???)

150,000 tutorials

500,000 questions answered 

15 million social followers

2.7 billion video views

21M

Members

5,000

Influencers

150K

Tutorials

500K

Questions answered

OUR

STORY

Hometalk, Inc. is a family of DIY lifestyle brands, spanning the home & garden, food, and fashion verticals, reaching tens of millions of people each month.

shutterstock_1711927693.jpg

Our mission is

to empower people to create!

OUR

MISSION

We collaborate with the world’s top DIY influencers to bring people endless ideas, tutorials, solutions, and resources that are creative, innovative and accessible to all! In a nutshell, we want you to create things you love that bring you joy, individuality, and fulfillment.

OUR BRANDS

Our Community By The Numbers

Our Community By The Numbers

21 million members

5,000 influencers (???)

150,000 tutorials

500,000 questions answered 

15 million social followers

2.7 billion video views

21M

Members

5,000

Influencers

150K

Tutorials

500K

Questions answered

Our

Story

Upstyle is a DIY fashion & beauty site for ideas & tutorials to create looks you love.

DIY is in our DNA! Upstyle was created by the team at Hometalk, Inc. After a decade of building the world’s largest home & garden DIY community at Hometalk.com, we noticed a growing interest in self-made clothing and beauty products. We wanted to give people a DIY destination for fashion, style, and beauty and in August 2020, Upstyle was born!

A Hometalk, Inc company.

Our mission is to help you create things that make you look good and feel gorgeous!

Image by Vonecia Carswell

Our

Mission

You will discover creative ideas and tutorials from the world’s top DIY fashion & beauty influencers to create looks you love that are affordable, doable, and express your unique taste and style. 

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Meet some of the stylists, refashionistas, sewists, and beauty influencers behind the endless inspiration, creativity, and ingenuity you see on Upstyle! 

Meet The Influencers

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The DIY Designer

Orly Shani is a television host and DIY Expert. You can find her weekly on Hallmark Channel’s lifestyle talk show, Home & Family, where she hosts their DIY fashion + home décor segments.

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Seemingly Sera

Sarah is a self-taught seamstress and creator of the popular YouTube channel Seamingly Sera, where she helps you re-imagine cheap thrift store finds to build your style and dream.

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Blueprint DIY

Every woman is different, so our clothes should be, too!  Angelina of Blueprint DIY is brilliant and masterful at teaching you how to make your clothing as unique as you through budget and eco-friendly refashion tutorials. Get ready to take your wardrobe to the next level!

Some of Our Favorite Tutorials

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Learn More About Upstyle